COMMUSTY Journal of Communication Studies and Society

The Role of Interpersonal Communication in Conflict Management and Organizational Culture Formation in the Badung Regency General Election Commission Agency

I Nyoman Windu Surya Sidantha — 2025-11-30

This study aims to analyze in depth the strategic role of interpersonal communication in the conflict management process and its contribution to the formation of organizational culture in the General Election Commission (KPU) of Badung Regency. In the context of high-complexity public organizations such as the KPU, interpersonal communication not only functions as a channel of information but also as the main instrument in creating mutual understanding, strengthening social cohesion, and encouraging the creation of a harmonious and productive work atmosphere. This study uses a qualitative descriptive approach with a literature study method, where data is collected and analyzed narratively through relevant scientific literature. The results show These, Interpersonal communication plays a very vital and strategic rolein supporting the effectiveness of conflict management while contributing significantly to the process of forming organizational culture within the Badung Regency General Election Commission. Communication between individuals in organizations, both formal and informal, has proven to function not only as a means of information exchange, but also as a relational instrument that creates mutual understanding, builds trust, and strengthens social cohesion between employees. More specifically, this study found that open, empathetic, and participatory interpersonal communication patterns are able to be an effective medium in preventing, mitigating, and resolving internal conflicts that arise as a consequence of organizational work dynamics.

Netizen Journalism on Instagram as Local Digital Media and Communication Dynamics in the @infobekasi Account

Mira Adita Widianti — 2025-11-30

This study examined the communication dynamics of netizen journalism within the Instagram account @infobekasi as a local digital media platform in Bekasi. The study was conducted to address the limited understanding of how local social media accounts mediate citizen participation, content curation, and information dissemination. A qualitative research design with a descriptive–interpretative approach was employed. Primary data were collected through documentation of Instagram content, including posts and audience interactions, and were analyzed inductively through data reduction and thematic categorization. The findings showed that @infobekasi functioned as a hybrid media platform that integrated citizen-generated content, administrative curation, and audience interaction. The account also served as a local digital early warning system by enabling rapid circulation and social verification of local information. The study concluded that netizen journalism on social media reflected the transformation of local media practices in the digital era.

TikTok @Tvtani as a Communication Media for the Ministry of Agriculture in Improving Engagement

Zalnovera Zalnovera — 2025-11-30

TikTok has currently emerged as a popular social media platform with a rapidly growing user base. This growth presents significant opportunities for various parties, including institutions and organizations, to utilize TikTok as a strategic communication medium. Government agencies are no exception, leveraging TikTok for public communication. The Indonesian Ministry of Agriculture has utilized various social media platforms, including TikTok, to disseminate agricultural information through an account named @TVTani. Consequently, this study focuses on identifying the strategies employed by the @TVTani TikTok account in utilizing the platform to enhance engagement. This research aims to analyze the strategies implemented by TV Tani in leveraging TikTok to increase audience engagement, particularly within the agricultural sector. A qualitative case study method involving in-depth interviews was employed. The informants for this study consisted of four individuals holding the positions of Editor-in-Chief, Social Media Specialist, Video Editor, and Camera Person (Campers). The findings reveal that the @TVTani TikTok account has successfully transformed into an effective strategic communication medium. Overall, @TVTani's success in increasing engagement lies in the synchronization of trend research, visual creativity, and rigorous quality control, while continuously adapting to the ever-changing dynamics of social media user behavior. This study contributes to enriching the literature on how government agencies implement engagement strategies, specifically in the agricultural sector. It is expected that this research will serve as a guide for government institutions in optimizing social media content management.

The Role of Local Journalists in Covering Black Campaign News during the 2024 Banten Gubernatorial Election

Ida Nurul Fhatihah — 2025-11-30

Indonesia is a democratic country that upholds public participation in elections.During the 2024 Banten Gubernatorial Election, Black Campaigns targeting candidate pairs emerged and posed a threat to the quality of democracy. Digital media played a significant role in the dissemination of political issues, while local journalists were required to maintain professionalism and objectivity. This study aims to explore the roles, challenges, and strategies of local journalists in covering Black Campaign issues. Using Kurt Lewin’s Gatekeeping Theory, the research was conducted through a descriptive qualitative approach with a post-positivist paradigm. The findings indicate that local journalists play a crucial role in maintaining the quality of factual and balanced information despite facing political pressure, social norms, and the dynamics of digital media. The challenges encountered are both technical and social, including public pressure, media algorithm influence, and strong local cultural values. These pressures do not directly alter news content but influence its presentation style to remain ethical and acceptable to the public. To maintain neutrality, journalists apply strict editorial strategies, data verification, and maintain professional distance from sources. Despite external influences from institutions such as the Press Council, the General Elections Commission (KPU), and the Election Supervisory Board (Bawaslu), journalists adhere to journalistic codes of ethics and existing official regulations.

Creative Strategies of Producers in Attracting Viewer Interest in The World of Moslem Program on Muslim Tv MNC Channels

Helen Novia Ramadanika — 2025-11-30

The advancement of communication and information technology has a significant impact on the world of television broadcasting in Indonesia, one of which is through the phenomenon of media convergence. Following this development, the producers of Muslim TV have developed strategies to improve the quality and quantity of programs. This research aims to examine the Creative Strategies of Producers in Attracting Viewer Interest in the program World of Moslem on Muslim TV MNC Channels. Using a post-positivist paradigm and qualitative descriptive method, this study involves the Producers of Muslim TV as subjects and the program World of Moslem as the object. Peter Pringle's Program Strategic Management Theory serves as the basis for analysis. Data were collected through observation, documentation, the internet, and interviews with the production team. The results show four stages of strategy: (1) Planning, where producers play an essential role in determining the program's vision, mission, and identity (2) Production and program procurement, with a focus on joint collaboration Vlogger and internal coordination (3) Execution, including scheduling and promotion on social media (4) Supervision and evaluation, with the producer reviewing content before airing and evaluating based on rating and share data. In conclusion, the producer places greater emphasis on the planning stage, particularly in the selection of vloggers and material development. Production is carried out to the fullest, but at the post-production stage, the producer delegates more tasks to the production team, although supervision is still carried out through content reviews