https://journal.undiknas.ac.id/index.php/commusty/issue/feed 2026-05-08T06:18:42+00:00 Nuning Indah Pratiwi nuningindahpratiwi@undiknas.ac.id Open Journal Systems <div style="text-align: justify;"> <p><strong>COMMUSTY Journal of Communication Studies and Society</strong> is published periodically twice a year, namely in May and November. The focus and scope of the Journal are communication Studies and Society including culture studies such as Representation Studies, Critical Theory, Identity Studies, Minority Studies, Gender, Feminist Theory, Reception Studies, Popular Culture, Film Studies, Subcultures, Ideology, Hegemony, Texts, and Readers. This journal also accepts the study of media such as media and journalism, the study of audio broadcasting as well as audio-visuals, public relations studies, and advertising studies. Moreover, this journal also publishes the study that related to other communication sciences such as the design of visual communication, marketing communication, health communication, communication psychology, and sociology of communication. Journal of Communication Studies and Society is published by Universitas Pendidikan Nasional.</p> </div> https://journal.undiknas.ac.id/index.php/commusty/article/view/7588 2026-03-27T00:53:34+00:00 Germain Mesureur germain@keisen.ac.jp

<p>Breast cancer awareness advertising is globally defined by the colour pink and the iconic pink ribbon. While this branding has elevated the cause, it has also sparked criticism regarding "pinkwashing," where companies exploit it for commercial gain. This study investigates whether these distinctions manifest in the visual design of advertisements. A quantitative content analysis was conducted on 326 static advertisements from 52 countries (2010–2024), measuring dominant colours and coding each advertisement for advertiser type, brand-cause congruence, and pink ribbon usage. Results reveal that neither advertiser type nor brand-cause fit significantly predicts colour choice commercial campaigns are visually indistinguishable from non-profit messages. Instead, the visual landscape is driven almost entirely by the pink ribbon's presence. Symbolic norms have achieved a hegemony that overpowers individual brand strategies, producing a constrained visual language.</p>

2026-05-08T00:00:00+00:00 Copyright (c) 2026 Germain Mesureur