PENGARUH PENERAPAN CORPORATE SOCIAL RESPONSIBILITY, SERVICE QUALITY (KUALITAS PELAYANAN), LOYALITAS NASABAHTERHADAP CORPORATE IMAGE (CITRA PERUSAHAAN) PADA BANK BNI SYARIAH KANTOR CABANG DENPASAR

Authors

  • Bella Oktaviana universitas Pendidikan nasional
  • Gine Das Prena

DOI:

https://doi.org/10.38043/jiab.v5i1.2424

Keywords:

Corporate Social Responsibility, Service Quality, Customer Loyalty, Corporate Image

Abstract

ABSTRACT

 

This research is motivated by a lack of knowledge about Corporate Social Responsibility (CSR) as well as a lack of Customer Service Quality and Loyalty towards Corporate Image. The purpose of this study is (1) to know and analyze the influence of Corporate Social Responsibility (CSR), (2) Service Quality, and (3) Customer Loyalty to the Corporate Image at Bank BNI Syariah Denpasar-Bali Branch Office.

            Data collection techniques using a questionnaire with a sample of 40 respondents. This study uses multiple linear analysis techniques with the help of SPSS. The results and this study indicate that the variables of Corporate Social Responsibility (CSR), Service Quality, Customer Loyalty have a positive and significant effect on the Corporate Image both partially and simultaneously. Variables of Corporate Social Responsibility (CSR), Service Quality, Customer Loyalty have an influence of 88.6% on Corporate Image.

Downloads

Download data is not yet available.

References

Muhadjir, & Qurani, G. F. (2013). Pengaruh Penerapan Corporate Social Responsibility Terhadap Persepsi Nasabah Bank Dan Dampaknya Terhadap Corporate Image. The Winners, 12(2), 180–195. https://doi.org/10.21512/tw.v12i2.675

Lina Anatan, S.E, . M.Si. (2015). Corporate Social Responsibility (CSR) : Tinjauan Teoritis dan Praktek Di Indonesia. Jurnal Manajemen, Volume 8, 1.

Hariani, P. P. (2017). Pengaruh Corporate Social Responsibility Dan Leverage Terhadap Nilai Perusahaan. Intiqad: Jurnal Agama Dan Pendidikan Islam, 9(2), 99–113. https://doi.org/10.30596/intiqad.v9i2.1385

Fatmawatie, N. (2015). Pengungkapan Corporate Social Responsibility (CSR) Dalam Akuntansi Sosial Ekonomi Di Tinjau Dari Syariah. EQUILIBRIUM: Jurnal Ekonomi Syariah, 3(2), 222–237.

Ismayanti, N. F. (2015). Akuntansi Corporate Social Responsibility (CSR) Pada Bank Syariah. Jurnal Ekonomi Syariah, 1(2), 1–24. https://doi.org/10.21274/an.2015.1.2.1-24

Budiarti S., M., & Tri Raharjo, S. (2017). Corporate Social Responsibility (Csr) Dari Sudut Pandang Perusahaan. Corporate Social Responsibility Dari Sudut Pandang Perusahaan, 1, 13–29.

Dalgleish, T., Williams, J. M. G. ., Golden, A.-M. J., Perkins, N., Barrett, L. F., Barnard, P. J., … Watkins, E. (2017). [ No Title ]. Journal of Experimental Psychology: General, 136(1), 23–42.

Bimo, G., & Putra, S. (n.d.). KEPUTUSAN BERKUNJUNG ( Survei pada Pengunjung Taman Rekreasi PT . Selecta , Kota Batu , Jawa Timur ), 26(2), 1–8.

Putu, N., Diyanthini, D., Seminari, N. K., Ekonomi, F., Udayana, U., Ekonomi, F., … Panjer, P. (2015). Kualitas Pelayanan Terhadap Kepuasan. Doctoral Dissertation, 2850–2868.

DEWI, A. T. P. (2016). No {Title}.

Indrawan, D. C., & Mutmainah, S. (2015). Pengaruh Corporate Social Responsibility Terhadap Kinerja Perusahaan. Naskah Publikasi, 1–30. https://doi.org/10.1021/ja068910p

Hikmah, L. (2017). Pengaruh corporate social responsibility, service quality dan marketing mix terhadap corporate image pada baitul maal wa tamwil pahlawan tulungagung.

Tifani Ratu Firdaus, I. (n.d.). Corporate social responsibility.

Nasabah, L., Dan, C. I., Nasabah, K., Perbankan, P., & Salatiga, I. (n.d.). ANALISIS CORPORATE SOCIAL RESPONSIBILITY , َ ? ُ A B َ E ِ O ُ N, 10(1), 93–114.

Pt, P., Jaya, B. P. R., & Mengwi, K. (n.d.). No Title.

Rokhlinasari, S. (n.d.). No Title, 1–11.

Downloads

Published

2021-04-30

How to Cite

1.
Oktaviana B, Prena GD. PENGARUH PENERAPAN CORPORATE SOCIAL RESPONSIBILITY, SERVICE QUALITY (KUALITAS PELAYANAN), LOYALITAS NASABAHTERHADAP CORPORATE IMAGE (CITRA PERUSAHAAN) PADA BANK BNI SYARIAH KANTOR CABANG DENPASAR. j.ab [Internet]. 2021Apr.30 [cited 2024Mar.29];5(1):91-102. Available from: https://journal.undiknas.ac.id/index.php/akuntansi/article/view/2424

Issue

Section

Articles