Strategi Pemasaran Produk Program BPJS/JKN di Rumah Sakit Swasta

Authors

  • Ni Luh Putu Eka Karmila Dewi Universitas Pendidikan Nasional

DOI:

https://doi.org/10.38043/jmb.v15i2.593

Keywords:

segmentation determination, marketing strategy planning

Abstract

ABSTRACT

            The paradigm shift of service comparative advantage into competitive advantage currently affects the business competition of hospital services in Bali especially in BPJS/JKN and globalization. The emergence of Law no. 24 of 2011 on the Social Security Administering Agency, a challenge for the hospital industry, especially private hospitals, the policy has a big impact, especially the government targets in 2019 all the people of Indonesia are protected by BPJS/JKN. Can be imagined with global competition, maintaining the continuity of the hospital business and the obligation to synergize with government policy is a challenge in itself. Therefore, the hospital is required to determine market segmentation and create the right marketing strategy for BPJS/JKN program products by digging inputs and suggestions from internal and external customers, because they are the ones who will directly run and feel the service

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Published

2018-04-30

How to Cite

Eka Karmila Dewi, N. L. P. (2018). Strategi Pemasaran Produk Program BPJS/JKN di Rumah Sakit Swasta. Jurnal Manajemen Bisnis, 15(2), 81-99. https://doi.org/10.38043/jmb.v15i2.593

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