Electronic Word of Mouth, Brand Awareness, Brand Image and Customer Satisfaction

Abstract

The object in this research is Electronic Word of Mouth, Brand Awareness,
Brand Image and Customer Satisfaction. This research aims find out the relationship and
influence of variable Electronic word of mouth, brand awareness, and brand image in
forming or creating Customer Satisfaction.
From this research, four the hypothesis that test is done to 107 respondents who was
chosen by judgement sampling technique is conducted sampling technique based on
the characteristics set is minimal stayed previously at Legian Village Hotel. Tabulation of
the data processed by the program AMOS v22. With the results of studies showing the cut
of value and goodness of fit looks four criteria are met eight criteria used. Relative criteria
are met including Chi-square (?2 / df), Probability, TLI, and CFI and the marginal is GFI.
Thus it was more than two criteria that qualify, then the model can already be said to be
good.
It is expected that this research can connect the implications theoretical and the
implications for companies with the result that overall has been described in this chapter
closing sub-section conclusion.

Keywords: Electronic Word of Mouth, Brand Awareness, Brand Image, Customer
Satisfaction.