TY - JOUR AU - Alwendi, Alwendi PY - 2020/08/31 Y2 - 2024/03/29 TI - Penerapan E-Commerce Dalam Meningkatkan Daya Saing Usaha JF - Jurnal Manajemen Bisnis JA - JMB VL - 17 IS - 3 SE - DO - 10.38043/jmb.v17i3.2486 UR - https://journal.undiknas.ac.id/index.php/magister-manajemen/article/view/2486 SP - 317-325 AB - <p>ABSTRACT</p><p>The objectives of the study are to: (1) analyze any motives that drives entrepreneurs use e- commerce; (2) reviewing the benefits of e-commerce for entrepreneurs and; (3) analyze the barriers of entrepreneurs in implementing e-commerce. The result indicates that the motive of entrepreneurs in implementing e-commerce are accessing global markets 56%, promoting the product 63%, branding 56%, close to the customers 74%, helps communication quickly to customers 63% and satisfying the customers 56%. Beside, the benefits are satisfying the customers 74% and competitive advantage 81%. The barriers faced by entrepreneurs are the lack of human resources 40%, the high cost of 20%, licensing difficulties 20%, and business network 20%.</p> ER -