@article{Nurjanah_Berlianna_Anggreani_Mudzalifah_Adinugroho_Prasetyo_2021, title={Rasio Profitabilitas dan Penilaian Kinerja Keuangan UMKM}, volume={18}, url={https://journal.undiknas.ac.id/index.php/magister-manajemen/article/view/3321}, DOI={10.38043/jmb.v18i4.3321}, abstractNote={<p><em>This study analyzed the financial performance of MSME (Micro, Small and Medium Enterprises) Alove</em><em>.</em><em>it</em><em> by</em><em> using profitability ratio analysis. Methods of research using quantitative descriptive</em><em> method</em><em>. The type of data used for this research is secondary data.</em> <em>This study uses the financial statements of MSME ( Micro, Small, and Medium Enterprises) Alove.it with the period of October 2021 –</em><em> November</em><em> 2021. The performance can be judged as good or less good based on the results of the analysis reports on its finances. According to Harahap (2008:216), there are several financial analysis techniques that can be used to assess a company, one of them using the ratio analysis</em><em> method</em><em>. The technique used in th</em><em>is</em><em> analysis is a technique of financial ratio analysis. The results showed in the month of October to November, Gross Profit Ratio decreased by 2%</em><em>.</em><em> However, it can still cover business expenses and also generate a net profit for the business. Overview of the months of October and November the Net Profit Margin of 42%. Overview in October and November decline in ROA by 38 % to 21 % and in October and November decline in ROE by 38% to 21%.</em></p>}, number={4}, journal={Jurnal Manajemen Bisnis}, author={Nurjanah, Laily and Berlianna, Tia Masherly and Anggreani, Risxa Ayu and Mudzalifah, Siti and Adinugroho, Tatanka Rizky and Prasetyo, Hendra Dwi}, year={2021}, month={Oct.}, pages={591-606} }