@article{Istikhomah_Sri Darma_2016, title={Masifnya Penggunaan Online Travel Agents Dalam Meningkatkan Revenue Pemasaran}, volume={13}, url={https://journal.undiknas.ac.id/index.php/magister-manajemen/article/view/312}, DOI={10.38043/jmb.v13i1.312}, abstractNote={<p>Marketing Strategy Concept E-Marketing is based Online Travel Agents (OTA). Online travel<br />agents are travel agents that make media promotion and online sales through a website.<br />Today almost all companies have a website for the promotion of products to consumers.<br />Various advantages of using e-marketing strategy is not in doubt, the Internet has changed<br />the practice of marketing. Developments in information technology resulted in the<br />transformation of marketing and provide modern marketing channels that drive change in the<br />conventional communication towards digital communications.<br />Gains from sales promotion via OTA (Online Travel Agents), data occupancy rate Inna<br />Sindhu Beach in 2015 showed that 50% of them are reservations through online travel<br />agents, 30% through offline travel agents, and 20% a reservation directly via email or phone.<br />This shows that online travel agents is a medium that is able to significantly increase the level<br />of occupancy hotels and in terms of saving time because it is not necessary sales calls. Hardly<br />any losses cooperate with Online Travel Agents (OTA) because the registration and<br />promotion is free. Another advantage experienced is if the guest is satisfied with the services<br />hotel, the guest has the potential to become a repeater guest and implications for the positive<br />word of mouth.</p><p>Keywords : Marketing Strategy, E-Marketing, Online Travel Agents (OTA).</p>}, number={1}, journal={Jurnal Manajemen Bisnis}, author={Istikhomah, Istikhomah and Sri Darma, Gede}, year={2016}, month={Feb.}, pages={52-63} }