Yani, N. W. M. N. . (2022). VIEWING MARKETING 4.O : ROLE OF INFLUENCER MARKETING, BRAND EQUITY, AND BRAND PREFERENCE ON PURCHASE INTENTION OF ENDEK CLOTH. International Conference Faculty of Economics and Business, 1(1), 302-325. Retrieved from https://journal.undiknas.ac.id/index.php/icfeb/article/view/3655